Frontdesk's truly awesome waiting room videos and DVDs for doctors, dentists, chiropractors, medical spas, and laser clinics...
The benefits are obvious. You're marketing directly to a captive audience that's already in your business with information about your products and services. Your clients will be entertained at the same time that you're educating and informing them of the scope of your services. Special offers? New services? Packages or gift certificates? Video marketing will 'soft-sell' your clients and get conversations started that result in increased sales!
I started this new business as a way to get my wife Shelly involved in some of our online ventures and it's worked out really well since she's a wiz at this stuff having been a long-time advertising director for DSW and then Euro-RSCG.
She's bringing all of her experience with clients like Intel, Iomega, Microsoft and Alphagraphics, as well as her time with our cosmetic practices (Surface) and plugging it into this new venture.